Get Your Business To 97% Retention

The simple system that turns your customer service team into your biggest asset (and keeps 97% of your customers).

Watch this video to see how

See what your numbers would look like at 97% in a 10 minute review

Location3
Thanks to Josh and his system, my team is laser focused on retention and making it so our clients never want to leave. We reduced client churn from 7.5% to 1.8%.
Madison McGinn, Director of Local Operations
Surge Digital Marketing
We've seen our client leaks decrease significantly with your system.
Seth Brown, Founder
nVent
A truly invaluable experience.
CX Team Lead
Josh Koeller

Hi, I'm Josh.

I spent 15 years in corporate America running customer service teams at scale.

10 years with international beauty brand L'Oréal, where I grew a division from $3 million to $10 million with no new sales, all through my customer service team.

Then 5 years at Location3, reducing their churn rate from 7.5% to 1.8%, saving them millions.

The key to my success was a focus on retention. When customers trust you, they don't just stay longer, they reward you.

And as I noticed throughout my career, there's a certain number — 97% retention — where those rewards start compounding.

Better culture, happier customers, more profit through referrals, reviews, testimonials, upsells, intelligence, and more.

Now, my team and I apply my 97% Retention System to businesses of all sizes, leading your customer service team to get the same results.

My engagements start with a free 10 minute 97% Retention Review, where I show you exactly how much you stand to save by achieving 97%.

There's no obligation, just a short conversation to see how my system works.

Book now and see how much more profitable your business can be when customers want to stay with you forever.

I look forward to meeting you!

Josh Koeller with his family on the front steps

Josh Koeller97Retention.com

How It Works

The 97% System:

The system has three parts. Together they get an account team to 97% retention.

  1. Incentivize Retention

    Everyone incentivizes upsells. We install our customized win-win incentive plan that incentivizes retention and motivates your team to do the extra work (making upsells happen naturally).

  2. Identify Signals

    We train your team and install our system to catch hidden signals customers give off 30, 60 and 90 days before they actually leave.

  3. Proactive Action

    We coach your team what actions to take on those signals from our proven retention playbooks, preventing churn and building trust proactively.

The retention formula: incentivize retention, identify signals, take proactive action

The Feedback Loop To 97%

Once installed, this creates a feedback loop where your account managers become more proactive, get more in tune with clients, dig deeper for more enriched data from your base, and gain more confidence with each customer touchpoint.

The 97% retention flywheel: more confidence, more proactive, more in tune with clients, enriched data

97% = Trust = Profit

Once you hit 97%, you not only have customers that pay longer, you have a foundation of trust that naturally unlocks profit in multiple ways.

Trust turns the retention flywheel into added profit: upsells, referrals, reviews, testimonials, networking, intelligence, efficiency

Get Started Today

Getting started is easy, no matter your business's size.

It takes just one onboarding session and a weekly call with Josh and your account management team.

When you work with us, we own the result of getting you to 97%. That's our promise.

Click below to schedule your 97% Retention Review today and see if you qualify to work with us.

See How Much Money Is Leaking From Your Business

Move the sliders below to see how much you could save at 97% retention.

5500
$250$25,000
70%99%
Annual Revenue Lost
$230K
Revenue Recovered With Our System At 97% Retention
$173K

Remember: with our system, once you hit 97% retention, you will see added profit streams — upsells, referrals, intelligence, and more. Savings is just the start.

A 97% Retention Review will show you exactly how to make these savings a reality.

Case Study

See How We Got Surge Digital To 97% Retention Rates, Saving Thousands

We installed our system at seven-figure-a-month agency and, in 3 months got them to 97% retention

Surge Digital retention tracker: 97.3% month to date, with monthly history from May onward
Surge Digital’s live retention tracker month by month. May started at 90.5%, we hit 97.1% by month 3. August slipped to 94.4%, our system caught it, and September came back above the 97% guarantee.

Other Results

4%
churn decrease
$54K
ARR protected
$6K
expansion closed
$500K
profit surfaced in audit
Seth Brown of Surge Digital Marketing
I would easily say the ROI will be 100x from this.
Seth Brown, Founder of Surge Digital Marketing

Book Your Free 97% Retention Review Today

In 10 minutes, we'll show you how much you can save, and how fast we can implement our system to get your retention rate to 97%.

We'll show you:

  • Your real retention rate
  • What every point below 97% retention is costing you
  • The customer signals your team is most likely missing